Black Friday Campaign Kit
Stop spending hours planning your Black Friday emails from scratch.
- Proven strategies from real ecommerce projects
- Everything set up directly in your Klaviyo account
- Hands-on video guidance
- Premium support from Klaviyo experts
- Zero monthly fees
Everything you need directly in your Klaviyo account.
Instead of figuring everything out from scratch, start with a campaign strategy that's already been prepared for you.
Your Black Friday Email Campaigns. Already Planned for You.
Stop spending hours planning your Black Friday emails from scratch.
Get 24 ready-to-customize email campaign templates, including a structured sending schedule, audience recommendations, and practical implementation tips.
Everything you need to turn your Black Friday campaign ideas into a clear, actionable email marketing plan.
What’s included:
✔ 24 customizable email campaign templates
✔ Ready-to-use campaign sequence
✔ Audience segmentation recommendations
✔ Step-by-step implementation guidance
✔ One-time purchase. No recurring fees.
Who it’s for:
Shopify brands using Klaviyo who want to create revenue spikes through urgency-driven, limited-time campaigns.
Your entire Black Friday campaign plan. Ready to execute.
24 Email Campaign Templates
Ready-to-customize templates for every important stage of your Black Friday sale, from your first announcement to the final hours.
Campaign Sequence & Sending Schedule
See exactly which campaigns to send and when, so your entire Black Friday communication is planned before the pressure starts.
Audience Recommendations
Know who should receive each campaign, including VIP customers, engaged subscribers, non-buyers and high-interest shoppers.
Implementation Tips & Final Checks
Practical guidance for exclusions, Smart Sending, campaign scheduling and final checks before your campaigns go live.
Everything from first announcement to last call.
The Campaign Kit helps you structure your communication across the full Black Friday sale period — from your first pre-sale campaign to campaign 24, your final reminder.
Build Anticipation
Start the sequence with announcement emails, wishlist reminders, sneak peeks, and other campaigns that prepare your audience for what’s coming.
Reward Your VIPs
Give your VIP customers and early-access subscribers an exclusive head start before the main sale opens to everyone else.
Drive Sales
Announce your core offers, highlight relevant products, and follow up with engaged shoppers who haven’t purchased yet.
Create Urgency
End the sequence with your final reminder: last-chance messaging, final-hour urgency, and a clear deadline before the sale ends.
You don't have to send all 24 campaigns. Which ones make sense depends on your brand, audience, offer, and Black Friday strategy. We'll help you choose and adapt the campaigns to fit your specific needs.
From Templates to Ready-to-Send Campaigns.
Everything you need to turn your Black Friday campaign plan into action, step by step.
Get Your Campaign Kit
Access 24 email templates, the complete campaign sequence, sending schedule, and practical implementation guidance.
Choose Your Campaigns
Not every brand needs all 24 campaigns. Select the templates that fit your audience, offer, and Black Friday strategy.
Customize & Launch
Adapt the templates to your brand, products, and offers. Review your audiences and schedule your campaigns directly in Klaviyo.
Need Help Making It Your Own?
We'll help you choose the right campaigns and adapt the strategy to your brand, audience, and Black Friday offer. That way, you can focus on the campaigns that actually make sense for your store.
Take a Look Inside the Kit.
From campaign planning to ready-to-customize templates. Explore what's included and see how everything comes together.
Know Exactly What to Send. And When.
Follow a structured Black Friday campaign sequence that takes you from your first announcement all the way to the final reminder.
Spend Less Time Starting From Scratch.
Get 24 ready-to-customize email campaign templates covering the most important stages of your Black Friday sale.
Send the Right Campaigns to the Right People.
Understand which audiences should receive each campaign, from your most loyal customers to engaged subscribers and high-interest shoppers.
Preview examples are illustrative. Final campaigns can be adapted to your brand, products, and Black Friday strategy.
Frequently Asked Questions
Can I customize the campaigns to match my brand?
Absolutely! The templates provide the structure and starting point for your campaigns. You can customize the messaging, visuals, products, offers, and designs to match your brand.
Do I need to send all 24 campaigns?
No. The kit includes different campaigns and variations, allowing you to build a sequence that fits your needs. Which campaigns make sense depends on your audience, promotional strategy, and sending frequency.
Do I need Klaviyo to use the Campaign Kit?
The Campaign Kit is specifically designed for Shopify brands using Klaviyo for email marketing. The implementation guidance and audience recommendations are built around this setup.
Is the Campaign Kit suitable for smaller stores?
Yes! If you already have an email list and plan to run Black Friday campaigns, you can use the kit. Just make sure to adapt your campaign selection and sending frequency to your audience.
How much do I need to implement myself?
The Campaign Kit is a DIY product. You'll receive ready-to-customize campaign templates, a structured sending sequence, audience recommendations, and practical implementation guidance. You're responsible for customizing, setting up, and sending your campaigns.
Does the Campaign Kit include the Black Friday Boostcamp?
No. The Campaign Kit is a standalone product focused on email campaign templates and implementation guidance. The Black Friday Boostcamp is a more comprehensive program with additional strategy content and guided implementation.
Are there any recurring fees?
No. The Campaign Kit is a one-time purchase with no recurring fees for the kit itself. Any costs for third-party tools such as Klaviyo are separate.
How do I receive the campaign templates?
The campaign templates will be added directly to your Klaviyo account, so you don't have to import them manually. Once they're available in your account, you can customize the content, add your products and offers, and prepare your Black Friday campaigns.
